Peder Pedersen

Peder Pedersen is a seasoned professional with extensive experience in sales and commercial excellence across various industries. Currently serving as Head of Sales & Sales Excellence at Ahlsell Danmark since September 2025, Peder previously held key leadership roles at Lemvigh-Müller, including Director of Commercial Excellence & Strategy and Sales Director, where responsibilities included developing go-to-market strategies and managing teams across regions. Earlier positions at Hilti Danmark involved sales management across mechanical and HVAC segments, while a significant tenure at Miele encompassed product marketing and management. Peder's career began with an impactful role at Coca-Cola during the 2006 FIFA World Cup. Peder holds an M.Sc. in Financial Marketing and a B.Sc. in Economics and Business Administration from Copenhagen Business School.