Marita Heise

Marita Heise is an accomplished marketing professional with extensive experience in brand strategy and insights. Currently serving as the Senior Manager of Brand Strategy & Insights at AIDA Cruises since October 2014, Marita is responsible for managing strategic brand positioning, executing data-driven initiatives, and leading market research efforts. Previously, Marita held various roles at the Boston Consulting Group from April 2006 to September 2014, including Senior Brand Coordinator, where key responsibilities involved managing brand communication and performance marketing. Earlier career experience includes leadership in art direction and brand identity at Bengsch Werbeagentur GmbH from 2001 to 2006. Marita holds a Master of Arts in Kulturwissenschaft, Ästhetik, and Germanistik from Humboldt-Universität zu Berlin and is a certified Grafikdesignerin from Lette Verein Berlin.