AIDA Cruises
Melanie Beu has extensive experience in digital content, marketing, and eCommerce, with a career spanning over 15 years. Currently serving as Supervisor Digital Content at AIDA Cruises since September 2013, Melanie is responsible for the conception and creation of online and offline campaigns, content development, website optimization, and project management. Previous roles at AIDA Cruises include positions in portal management, creative content, and e-content, focusing on online communication and usability improvements. Before AIDA Cruises, Melanie worked as a Consultant Online-Redaktion at aexea, and as a Volontärin in Internal Communications at IBM. Early career experience includes online editorial work for Netzreform Neue Medien GmbH. Melanie holds degrees in journalism and technical journalism from Bonn-Rhein-Sieg University of Applied Sciences.
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AIDA Cruises
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With the commissioning of the first ship in 1996, we have given the modern cruise industry a distinctive face. AIDA Cruises has been part of the Carnival group since 2004. Costa Crociere, the continental European Carnival subsidiary headquartered in Genova, is responsible for AIDA Cruises.