Shelby Sifers

Shelby Sifers is an experienced marketing professional currently serving as Head of Marketing at Aidaly, overseeing social media strategy, content creation, and analytics since June 2025. Prior experience includes Senior Marketing Manager at firsthand, where Shelby was tasked with establishing marketing and communications processes for a mental healthcare startup. Other roles encompass Director of Communications at Mississippi Spay and Neuter, where Shelby led various outreach and PR initiatives, as well as Digital Media Manager for Sacramento Area Bicycle Advocates, managing social media and program operations. Additional experience includes various marketing positions across organizations focused on community outreach, volunteer coordination, and event planning. Shelby holds a Bachelor's degree in Marketing from Portland State University and multiple associate degrees in related fields.