Elizabeth Shaw

Elizabeth Shaw is an experienced professional in AI strategy and marketing innovation with a track record of leadership in various organizations. As the AI Strategy Director at AIM Research since May 2024, Elizabeth leads the go-to-market plan for the research and advisory business in the US, engaging with C-suite stakeholders and producing AI-related content. Elizabeth founded Foghorn Innovation Intelligence, focusing on leveraging generative AI in marketing strategies. Previous roles include Head of Market Intelligence at Sprinklr, where Elizabeth developed thought leadership to support the IPO, and Senior Analyst at Gartner, where Elizabeth built a new CMO research practice. Additional experience includes positions at SEPHORA, Constellation Brands, Forrester Research, and Cisco Systems, showcasing expertise in digital marketing, emerging technologies, and social media strategies. Elizabeth holds a degree from the University of Colorado Boulder.