Nigel Lucas

As Senior Vice President of Business Development-Canada, Nigel Lucas is responsible for collaborating with hotel owners, capital partners, lenders, brokers, and brands to identify growth opportunities across Canada.

Nigel brings 14 years of hotel market feasibility, franchise and business development to his role. Previously, Nigel was Executive Vice President of Franchising and Development for Superior Lodging Corp., where he managed the franchise development platform for the Super 8, Travelodge and Microtel brands in Canada, leading development strategy and franchise development team to identify conversion and new-build opportunities. His prior experience also includes as Franchise Development Director for Choice Hotels Canada, the Senior Development Analyst at Delta Hotels & Resorts, project manager at Thomas Consultants Inc. and Consultant for PKF Consulting Inc. Nigel graduated from the University of Guelph with a Bachelor of Commerce in Hotel & Food Administration and holds a Certificate in Hotel Real Estate Investments and Asset Management, Real Estate Development from Cornell University.