AiMCO – Australian Influencer Marketing Council
Drew Collins is an experienced professional in social media and influencer marketing, currently serving as the Head of Social and Influencer at Edelman Australia since June 2017, overseeing a team and managing impactful campaigns. Previous roles include Account Director at AiMCO and various positions at Edelman Digital, where Drew focused on community management and paid media strategies for high-profile brands. Additional experience includes community management and marketing assistance at SCOUT and Tangent Magazine, as well as foundational work as an Online Assistant at Little Hero. Drew holds a Bachelor's Degree in Visual Communications from Western Sydney University and an Advanced Diploma in PR from TAFE NSW.
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AiMCO – Australian Influencer Marketing Council
The Australian Influencer Marketing Council (AIMCO) was formed by experts from across the influencer marketing community providing leadership to guide the industry on best practice in order to establish a baseline of accepted practices when engaging in influencer marketing. AIMCO is an alliance of Australian companies engaged in influencer marketing working together to elevate best practice in order to address industry trust and transparency issues. Its aim is to foster a united voice of industry professionals to provide guidance and knowledge to this thriving marketing sector. AIMCO was formed by the Audited Media Association of Australia (AMAA), a not-for-profit industry association, in September 2019. For further information about AIMCO and how to get on board to improve the industry for all please contact us at aimco@auditedmedia.org.au