AiMCO – Australian Influencer Marketing Council
Patrick Whitnall is an experienced marketing and business leader with a diverse background in influencer marketing, content strategy, and media accountability. Currently serving as Managing Director and Deputy Chair at the Australian Influencer Marketing Council since September 2019, Patrick has previously held significant roles at multiple organizations including Elastic, the Audited Media Association of Australia, On Duty, and Publicis Groupe. With a proven track record of driving revenue growth, managing high-performance teams, and launching innovative products, Patrick has successfully led strategic initiatives across various industries. Notable achievements include securing key partnerships, achieving record sales growth, and contributing to significant revenue generation in previous positions. Patrick holds a Mini MBA in Marketing from Marketing Week and has been actively involved in leadership roles within the Media Federation of Australia.
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AiMCO – Australian Influencer Marketing Council
The Australian Influencer Marketing Council (AIMCO) was formed by experts from across the influencer marketing community providing leadership to guide the industry on best practice in order to establish a baseline of accepted practices when engaging in influencer marketing. AIMCO is an alliance of Australian companies engaged in influencer marketing working together to elevate best practice in order to address industry trust and transparency issues. Its aim is to foster a united voice of industry professionals to provide guidance and knowledge to this thriving marketing sector. AIMCO was formed by the Audited Media Association of Australia (AMAA), a not-for-profit industry association, in September 2019. For further information about AIMCO and how to get on board to improve the industry for all please contact us at aimco@auditedmedia.org.au