AiMCO – Australian Influencer Marketing Council
Sarah Fischer Letts currently serves as the Head of Content Solutions at TotallyAwesome, where responsibilities include leading data-driven innovation across client-branded content solutions in the APAC region. Prior experience includes roles as Regional Content Partnerships Manager at TotallyAwesome, Senior Corporate Communications Producer at Brand Expression, and marketing positions at Turner Broadcasting. Sarah has been a Board Member of the Australian Influencer Marketing Council since 2019, focusing on best practices in influencer marketing. Educational qualifications include a Bachelor's Degree in Communication and Media Studies from Macquarie University and a Bachelor's Degree in Broadcast Journalism from Montclair State University, along with additional training in copywriting.
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AiMCO – Australian Influencer Marketing Council
The Australian Influencer Marketing Council (AIMCO) was formed by experts from across the influencer marketing community providing leadership to guide the industry on best practice in order to establish a baseline of accepted practices when engaging in influencer marketing. AIMCO is an alliance of Australian companies engaged in influencer marketing working together to elevate best practice in order to address industry trust and transparency issues. Its aim is to foster a united voice of industry professionals to provide guidance and knowledge to this thriving marketing sector. AIMCO was formed by the Audited Media Association of Australia (AMAA), a not-for-profit industry association, in September 2019. For further information about AIMCO and how to get on board to improve the industry for all please contact us at aimco@auditedmedia.org.au