Natalija Kuzmina

Natalija Kuzmina has a diverse work experience in the fields of product development, marketing, and strategic consulting. Natalija is currently working as the Vice President of Product & Customer Experience at airBaltic, where they lead the design and implementation of innovative products and digital solutions to enhance the customer journey. Prior to this, they worked as the Director of Client Strategy for Consulting for FinTech Companies, providing tailored consulting services for fintech companies in the areas of digital banking, e-commerce platforms, and investments.

From 2015 to 2019, Natalija held the role of Chief Marketing Officer at BluOr Bank, where they successfully led a comprehensive rebranding and digital transformation initiative. Natalija modernized the company's digital resources, implemented fully digital retail financial products, and designed a loyalty program focused on customer retention. Natalija also revamped the marketing approach and executed various integrated marketing campaigns to drive growth.

Before joining BluOr Bank, Natalija had a significant tenure at airBaltic, where they held the positions of Head of Product and Partnership, as well as Sales and Product Development Manager. In these roles, they contributed to the airline's innovation and market visibility by leveraging the product portfolio and partnership ecosystem. Natalija also led the development and launch of the airBalticTravel platform, which offered a seamless booking experience for travel-related products and services.

Natalija began their career as a Sales Manager at Bon Voyage - Luxury Travel Agency in 2003.

Overall, Natalija Kuzmina's work experience showcases their expertise in product development, digital transformation, marketing strategy, and customer experience enhancement.

Natalija Kuzmina's education history is as follows:

- From 2021 to 2023, they attended ESSEC Business School and earned an Executive Master of Digital Transformation and Strategy in the field of Executive Education.

- From 2010 to 2012, they studied at Stockholm School of Economics and obtained an Executive MBA in Business Administration and Management.

- In 2002, they completed a Post Graduate Diploma in Hotel Management and International Tourism from Swiss Hotel Management School.

- From 1997 to 2001, they attended the University of Economy and Law and obtained a Bachelor's degree in Law, specializing in Civil Law.

In addition to their formal education, Natalija Kuzmina has obtained multiple certifications, including Prosci® Certified Change Practitioner - Delivered by Change Partners, Innovative Brand & Digital Marketing Strategies, Mastering Digital Business Models, INSIDE LVMH, Big Data and AI for Business, Driving Digital Change - People and Processes, Amadeus Hotels, Amadeus Basic, First Certificate in Food Safety (Basic Level), Managing Front Office Operations, and Planning and Control of Food and Beverage Operations.