Bassem R. is an experienced leader in the airline industry, currently serving as the Director of Onboard Experience at Air Canada. Bassem previously held roles such as Guest Services Manager at Etihad Airways and Manager Onboard Experience Development & Delivery at WestJet. With a strong background in performance management, product development, and guest experience, Bassem is passionate about enhancing travel experiences and optimizing business strategies. Bassem earned a Bachelor's degree in Finance and Business Management from the University of Economics and Business Management and completed training in Airport Operations and Services at the IATA Montreal Training and Development Institute.
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