Leo Liu

Leo Liu serves as a Senior Creative Narrative at Air Jordan, overseeing cross-platform creative works and writing for brand campaigns since January 2023. Prior to this role, Liu was an Associate Creative Director at Fred & Farid, where management and mentorship of creative teams were emphasized alongside concept creation for leading brands from June 2019 to January 2023. Experience also includes a tenure as a Senior Copywriter at Wieden + Kennedy, working with prominent clients such as Nike and IKEA from March 2014 to May 2019, and previous positions in copywriting at Fred & Farid, Dentsu, DDB China Group, and internships at Jiefang Daily Group and JWT Shanghai. Liu holds a Bachelor of Arts degree in Advertising from Shanghai Normal University, completed in 2011.