Marketing and Branding

The Marketing and Branding team at Air Jordan focuses on amplifying the brand's iconic legacy through innovative campaigns that resonate with the community. They strategize and execute initiatives to enhance customer engagement, drive membership activation, and build brand loyalty, all while aligning with the brand’s core values of soul, performance, and style. By leveraging insights from various markets, the team ensures that Air Jordan remains a leader in streetwear culture and athletic performance.