Rachel Lesage

Rachel LeSage has extensive work experience in various roles related to audience development, data analytics, and marketing. Their most recent position is as the Head of Audience Development at Air Mail, a role they have held since September 2021.

Prior to this, Rachel worked at Code and Theory, starting in 2017. Rachel started as an Associate Analytics Director and was later promoted to Director of Data, Analytics, Research, and Testing. In this role, they led a team of approximately 15 analysts and researchers, and was responsible for analyzing consumer demographics, behaviors, and mindsets to develop marketing and product strategies. Rachel also created measurement strategies for clients across different industries, including identifying key performance indicators (KPIs), forecasting targets, and implementing test and learn frameworks.

Before joining Code and Theory, Rachel worked at Condé Nast from 2014 to 2017. Rachel held roles such as Associate Director of Audience Development for Architectural Digest & Golf Digest, Senior Manager of Analytics for Vogue.com, and Manager of Analytics for Food Innovation Group (Epicurious.com + BonAppetit.com). In these positions, they focused on building valuable audiences through various strategies, forecasting KPIs based on revenue targets, and tracking performance.

Rachel's previous experience includes working at Performics as a Digital Media Manager, where they managed paid search strategies and achieved ROI and conversion goals. Rachel also worked at iProspect, where they held various roles such as Account Supervisor, Account Leader, Account Specialist, and Account Coordinator. During their time at iProspect, they worked on notable projects such as creating a global paid search and SEO strategy for the P&G Thank You Mom campaign for the London 2012 Olympics.

Rachel's earliest work experience includes internships at LMdarjeeling as a Public Relations and Showroom Intern, and at Andira International as a Marketing Intern.

Overall, Rachel LeSage has a diverse background in audience development, data analytics, and marketing, with significant experience in leading teams, analyzing consumer insights, creating measurement strategies, and driving business outcomes.

Rachel LeSage started their education at Maumee Valley Country Day School, where they completed high school from 1992 to 2006. Rachel then pursued a Bachelor of Science degree in Journalism & French at Indiana University Bloomington, graduating in 2010. In 2009, Rachel participated in the Paris Internship Program at Boston University. In 2021, they attended the Wine & Spirit Education Trust, completing the Level 1 certification in Wine and Spirits.