Paul Latham

Paul Latham is an experienced professional in audience development and sports marketing, currently serving as the Head of Audience Development at Aston Martin F1 Team since January 2021. With a strong background in strategic marketing, Paul previously worked as a Lead Consultant at Two Circles, where responsibilities included driving the strategic direction of various client projects across numerous sports sectors. Prior roles include Business Insight Manager and Talent Programme Business Manager at The Amateur Swimming Association, Responsible Manager at David Lloyd Leisure, and Sales Performance Manager at Bank of America. Paul's academic credentials include a Bachelor of Arts (B.A. Hons) in Business and Economics from The University of Wolverhampton.