Amy Wang

Online Channel Manager China at Air New Zealand

Amy Wang is a seasoned marketing professional with significant experience in the online channel management and performance marketing sectors. Currently serving as the Online Channel Manager for China at Air New Zealand since September 2015, Amy has effectively driven traffic and online sales through various digital marketing strategies, including SEM, SEO, and KOL marketing. Previous roles include Online Acquisition Manager and Online Marketing Executive, where Amy utilized data-driven approaches to enhance media performance and managed WeChat mini programs to capture mobile traffic. Prior to Air New Zealand, Amy gained valuable skills as a Digital PR Account Intern at Edelman and as a Marketing Assistant at PromoJam. Amy holds a Bachelor's degree in Communication from the University of Southern California and has participated in exchange programs at The Chinese University of Hong Kong and Waseda University.

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