Helen Spoelstra

Helen Spoelstra is a highly experienced professional in digital performance marketing and arts management. Currently serving as a Senior Digital Performance Marketing Specialist at Air New Zealand since November 2021, Helen develops and manages the airline's Direct Digital Marketing programme and conversion rate optimization efforts. Previously, as Sales and Ticketing Manager at Auckland Philharmonia Orchestra from October 2010 to November 2021, responsibilities included leading a team in executing strategies for customer experience and subscription acquisition while managing patron data and the company's CRM system. Helen also held positions as Digital Media Manager and Senior Marketing Coordinator during this time, where tasks encompassed website management and marketing strategy implementation. Earlier experience includes roles at St James Concert and Assembly Hall and BBC News, contributing skills in event coordination and journalism respectively. Helen holds a BA (Hons) in Drama and Theatre Studies from Middlesex University.