Simon Wood

Simon Wood is a seasoned professional in the field of digital analytics, currently serving as the Senior Manager of Digital Analytics & CRO at Air New Zealand since March 2016. Prior to this role, Simon held the position of Senior Digital Analyst at Tourism New Zealand, where a comprehensive digital analytics strategy was developed to enhance consumer behavior insights and digital media performance, along with team growth focused on proactive website measurement. Earlier experience includes serving as Digital Analytics Manager at LV=, overseeing a team that provided data-driven recommendations for online improvements, as well as roles as Web Analytics Technical Manager and Web Analyst, which involved leading technical engagements and conducting thorough analyses of customer journeys across various digital marketing channels. Simon holds a UBC/DAA Award of Achievement in Digital Analytics from The University of British Columbia and a Bachelor of Science in Business Information Technology from Solent University.