Dr. Laura Grunert

Dr. Laura Grunert is a Lead Innovation Manager at AirPlus Labs, where responsibilities include spearheading new business model innovations and overseeing product development and innovation since 2018. Prior experience as a Research Associate, Lecturer, and Doctoral Candidate at Universität Mannheim (2013-2017) focused on business model innovation in B2B and B2C markets, emphasizing key success factors and development processes. Additionally, Dr. Grunert served as a Lecturer in International Marketing at VWA Rhein-Neckar e.V. from 2014 to 2016. Dr. Grunert holds a doctoral degree in International Marketing and Innovation from the University of Mannheim.