Silke Scherf is the Director of Customer Touchpoints at AirPlus International, where a commitment to customer-centricity drives the focus on enhancing customer experience. With tenure at the company starting in January 2001, Silke has implemented an integrated KPI system to measure customer loyalty and satisfaction, aligning operational KPIs with strategic business objectives. Silke also served as Agile Project Lead and Product Area Owner, introducing agile methodologies to prioritize customer perspectives during a significant transformation project. Previous roles include Senior Product Manager for Development and Innovation, Product Manager for Hotel and MICE Payment, Innovations Manager, Project Lead for Toll Payment, and Product Manager for Purchasing Card at AirPlus, alongside experience as Produktmanager Kreditkarten at Genossenschaftliche FinanzGruppe Volksbanken Raiffeisenbanken and as Bankkauffrau at BfG Bank AG. Silke holds a degree in Bankfachwirtin from the Frankfurt School of Finance & Management and completed the Abitur at Kaufmännische Schulen Hanau.
This person is not in the org chart
This person is not in any teams
This person is not in any offices