Rubén Díaz

Rubén Díaz has gained extensive work experience in various roles throughout their career. Rubén started their professional journey as an Auxiliar de Técnico Verificador at Nuevo Aire de Oaxaca S.A. de C.V. in 2001. Rubén then went on to work as an Auxiliar de Contabilidad and a Técnico Verificador before taking on the role of Auxiliar de Gerencia from 2003 to 2005.

In 2005, Rubén became a Gerente General at Nuevo Aire de Oaxaca SA de CV, where they established objectives, communicated them to the team, and controlled the implementation of strategies.

Rubén then joined Centro de Negocios de Oaxaca SA de CV in 2006 as the Director General. In this role, they were responsible for evaluating sales, operations, and investments, authorizing expenses, and analyzing the organization's progress towards objectives. Rubén also served as a Coordinador de Campaña during this time.

From 2011 to 2012, Rubén worked as a Consultor Externo at Ticdes SA de CV.

In 2013, Rubén joined Morel Estudio as a Product Manager y Planner Digital. Rubén focused on creating strategies aligned with business value and building relevant relationships between brands and consumers. Rubén also managed the development of mobile applications and websites for clients from various sectors.

Rubén held dual roles at URpin from 2014 to 2019. As Director of Product Management, they were responsible for updating and improving the company's application based on the Apple and Google guidelines. Rubén also served as the Director de Marketing Digital, where they led the digital team and developed strategies to streamline development and implementation.

From 2016 to 2019, Rubén worked as a Product Owner at URpin, leading a multidisciplinary team. Rubén implemented a combination of Scrum and Kanban methodologies and analyzed user behavior using Mixpanel.

Rubén joined Grability in 2019 as a Product Owner. Rubén planned and developed a SaaS product that allowed customers to have web pages and native applications within a day.

As a Product Manager at Chiper from 2021 to 2022, Rubén restructured the work methodology to deliver maximum value to clients in the shortest possible time. Rubén was responsible for the POS vertical, which included four projects.

Rubén's most recent role is as a Product Owner at Aivo starting in 2022. Rubén launched a desktop app in two weeks with a 95% user adoption rate and implemented an analytics plan to evaluate the user journey.

Overall, Rubén has demonstrated a strong ability to lead teams, develop digital strategies, and drive product development and improvement.

Rubén Díaz has a diverse education history in the field of marketing and administration. In 2002-2006, they attended Universidad Anáhuac de Oaxaca, where they obtained a Bachelor's degree in Business Administration. Subsequently, in 2007-2008, Rubén completed a Diploma in Quality Management for Small and Medium-sized Enterprises at the Comite Nacional de Productividad e Innovación Tecnológica. Rubén also pursued a Diploma in Business Administration and Management at the Japan International Cooperation Agency during the same period.

In 2009, Rubén attended Universidad Anáhuac de Oaxaca again, this time completing a Diploma in Development of Managerial Skills. Moving forward, in 2010-2011, they attended EAE Business School and earned a Master's degree in Marketing Management and Commercial Management. Rubén further expanded their knowledge in digital marketing by attending Universidad Pontificia Bolivariana in 2014 for a Diploma in Digital Marketing. In the same year, they also completed a Diploma in Digital Community Management at Universidad Sergio Arboleda.

Overall, Rubén Díaz's education history showcases their dedication to professional development in the fields of marketing, business administration, and management.