Jingyuan Chen

Jingyuan (Nicole) Chen is a seasoned marketing professional currently serving as the Head of Marketing at Aiways Europe since May 2022, after holding the position of Senior Marketing Manager within the same organization. Prior experience includes leading marketing and content initiatives at Autohome Inc, where significant achievements were made in brand strategy and performance marketing. Earlier roles include positions at Vepacity, Serviceplan Group, and Caer Boardsports, where Jingyuan demonstrated expertise in market campaigns, account management, and digital marketing. Academic credentials comprise a Master of Science in International Business & Management from the University of Groningen and dual bachelor's degrees in Finance and Management from Shanghai Finance University.