Michelle Koo

Michelle Koo is a seasoned marketing professional with extensive experience in social media management, marketing strategy, and college counseling. Currently serving as the Marketing Lead and College Counselor at AJ Tutoring since October 2025, previous roles include Social Media Manager at KiwiCo, Inc., where notable achievements included significantly increasing social media engagement to achieve 5 million average views across 1 million followers. Michelle has also contributed to brand strategy at SoFi, resulting in a substantial increase in brand awareness and impressions, and has successfully managed marketing operations in various roles across educational and e-commerce sectors. Michelle holds a Bachelor of Arts in Corporate Communications from Purdue University and a Master of Arts in Digital Communication from The Johns Hopkins University.