Marcela Pacheco

Marcela Pacheco possesses extensive experience in marketing leadership, currently serving as Jefe de marketing at Grupo AJE since October 2021, where responsibility includes strategic direction and positioning of 11 brands across beverages, food, and home care, achieving global recognition for the team in 2024. Previous roles include Jefe de marca at Grupo AJE, leading key brands that constitute 78% of sales in Colombia; Jefe de marketing at Alimentos Santillana, where multichannel marketing campaigns were executed; Coordinador de innovación y portafolio at Juan Valdez Café, focusing on innovation in the core coffee category; and Jefe de categoría at Gloria, managing the marketing strategy for leading beverage brands. Educational credentials include multiple degrees from CESA and Universidad Distrital Francisco José de Caldas, enhancing expertise in marketing, strategic marketing, and artificial intelligence.