Ajay Prasad

Ajay Prasad is an experienced E-Commerce professional with a strong background in leading digital initiatives and driving growth across various sectors. Currently serving as the E-Commerce Head at Akasa Air, Ajay is responsible for enhancing digital consumer products and managing PnL for direct sales channels. Previously, as Head of E-Commerce for Hero Motors, Ajay significantly scaled the D2C segment, achieving 6X YoY growth within 18 months. Ajay was a founding team member at Apollo 24|7, focusing on building an online pharmacy business from the ground up. Experience at Hindustan Coca-Cola Beverages involved managing E-Commerce initiatives and customer acquisition. Early career roles include business intelligence and marketing positions at IndianRoots.com and NDTV Worldwide. Ajay holds a PGDM in General Management from the Indian Institute of Management, Indore, and a B.E. in Electronics and Communication from PES Institute of Technology, Bangalore.