Patricia Weigle

Patricia Weigle has an extensive work experience spanning over 20 years. Their most recent position is as the Head of Social Media Marketing at Akavia, where they are responsible for developing and implementing content and growth strategies, overseeing the production of engaging content, and collaborating with the PR and Marketing departments to drive follower growth and engagement on social platforms.

Before joining Akavia, Patricia worked at Social Truffles LLC as a Project Manager, Social Media Manager, and Founder. In this role, they helped clients set strategies to reach their target groups and achieve sales goals. Patricia managed their social media platforms, created activity plans, and monitored all activities. Patricia also developed engaging content and implemented Facebook Ads to increase reach and target specific audiences.

Earlier in their career, Patricia worked at Unionen as a Project Manager, where they managed an in-house advertising unit and developed strategic marketing plans. Patricia worked closely with internal stakeholders and external partners to ensure campaign execution and delivered results within cost-efficiency targets. Patricia also played a key role in recruiting new members, leading to Unionen becoming the largest private sector union in Sweden.

Other notable positions in Patricia's work history include Project Manager at Grafisk Idé, Account Director at Pool kommunikationsbyrå, and Production and Execution Leader at GE Money Bank.

Patricia's work experience showcases their expertise in social media marketing, project management, strategic planning, and team leadership.

Patricia Weigle has a diverse education history. In 2001 to 2003, they pursued a Diploma in Graphic Program with a focus on Marketing at Stockholm University. In 2010, they attended Berghs School of Communication and obtained a Diploma in Project and Campaign Management, specializing in Project Management. Following this, in 2013 to 2014, they enrolled in Ledarinstitutet and completed the IRMA26 program, which focused on Organizational Leadership. In 2014, Patricia attended SWEDMA for Data Processing studies. Additionally, in 2017, they took part in Strategic Social Media Training at Digital Mums, enhancing their expertise in Social Media Management.

In addition to their formal education, Patricia has obtained several certifications. In 2021, they completed a course in Adobe Premiere CC at Roda Utbildning. In 2022, they furthered their skills by attending courses such as "After Effects CC Grundkurs" at Roda Utbildning and "Annonsera på Facebook och Instagram – så lyckas du med målgrupper, innehåll och konvertering" and "Masterclass sociala medier – strategier och innehåll för att lyckas" at Resumé Akademi.