Roger Andelin

Roger Andelin is a veteran technology leader with over 15 years executive and founder experience in startup and larger organizations. Roger ran U.S. operations for Rakuten, the third largest internet company in the world. He has broad digital experience in fashion, general merchandise and media. He is a technology leader with a track record of accomplishments in launching new businesses, applying technology efficiently to obtain business advantage, translating management vision into operational strategies and processes, developing deep customer intelligence and analytics and for communicating highly technical knowledge in a non-technical voice.

Prior to Fullbeauty Brands, Roger was President and CTO of Rakuten.com Shopping, formerly Buy.com. While at Rakuten, Roger significantly reduced operating costs to create a leaner, more focused company. He launched a new business model for merchants creating a profitable revenue stream and bringing the U.S operations inline with the Tokyo model. He launched a new CMS making it over 30% faster for merchants to design and publish storefronts and custom product pages. Roger overhauled the IT operating model and implemented a lean/scrum development process. He conducted quarterly BOD meetings and bi-weekly BOD strategy meetings with board members.

Prior to the Washington Post, Roger was CIO at Buy.com. While at Buy.com, Roger developed and launched the following important e-commerce systems: Price comparison system, user generated product video reviews, Buy.com marketplace, Google, PayPal and I4 payment systems, Buy.com Canada (ca.buy.com), six online stores for third party clients (including FYE.com and MTV) hosted on a shared (SaaS) platform, multiple EDI integrations with drop-ship partners, Buy.com’s toy store, guided search/navigation system and BuyMusic.com.

Roger holds a BS in Information and Computer Science from the University of California, Irvine. In 2013, Roger was the commencement speaker for the engineering and computer science graduate classes. He also holds an MBA from Pepperdine University in Malibu, CA. Roger is a certified Scrum Product Owner and recently completed a nanodegree at Udacity.com in deep learning foundations.