Gonzalo Batista Guerrero

Gonzalo Batista Guerrero currently serves as the International Commercial Director at AKO since May 2025. Previously, Gonzalo held various significant roles at SIMON from October 2001 to May 2025, including EMEA Tertiary Business Unit Director, where responsibility encompassed developing the tertiary segment's business strategy while managing a team of over 145 individuals. Additional positions at SIMON involved leadership in the Asia Pacific region, corporate lighting, and marketing. Gonzalo's earlier experience includes roles at companies such as GRUNDIG España and Eaton Corporation, along with academic contributions as a marketing professor at EUSS and Universitat Politècnica de Catalunya. Gonzalo's educational background includes an MBA from Esade and engineering degrees from Universitat Ramon Llull and IESE Business School.