SCENT COMPANY - OLFACTORY BRANDING - ITALY
Valeria Panseri is an accomplished professional with extensive experience in international business and commercial strategy. Currently serving as the International Commercial Director at Scent Company since March 2017, Valeria specializes in olfactory branding and scent marketing for luxury clients across various sectors including hospitality and retail. Prior to this role, Valeria was the Manager and Owner at Wellnessentially from July 2011 to December 2016, providing consulting services focused on wellness, beauty, and hospitality industries. Valeria also has a solid background in management from previous positions, including Regional Office Manager at the Milan Chamber of Commerce in Shanghai, Regional Manager for Carvico S.p.A., and Assistant Chief Representative at Banca Popolare di Verona in Hong Kong. Valeria holds a first honours bachelor's degree in Oriental Languages from Università Ca' Foscari Venezia and studied Mandarin at 北京师范大学.
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SCENT COMPANY - OLFACTORY BRANDING - ITALY
Reach out to the heart of your clients by branding yourself with a signature scent Trusted by the best global brands, scent company designs olfactory branding projects with the distinctive features of luxury craftsmanship made in italy. An Olfactory Branding project creates a full sensory imprint by integrating scent as a pillar of the brand identity, where the clients’ comfort and emotions are essential for the experience of the brand, the place and the service. SMELL IS A POWERFUL LANGUAGE FOR COMMUNICATING THE BRAND IDENTITY AND CREATING THE EMOTIONAL SPACE FOR THE BRAND’S AUDIENCE If you work in the communication, branding, marketing and interior design fields, or if you deal with art and advertising, you might have noticed that the “senses’ experience” is the new trend. Inside the branded spaces, we are going to be engaged not only on the emotional level but also on the sensorial level by stimulating all of our senses. When clients, for example, shop in their favourite stores or stay in a hotel or relax in a SPA, they look for extraordinary experiences to forget about the everyday life and try out something new. Scents make such moments special and offer clients something unforgettable, beacuse they reach us in ways that elude sight and sound but conjure imagination, unsealing hidden worlds. Please contact Scent Company to design your tailored olfactory branding project: info@scentcompany.it | www.scentcompany.it