Leena Heinonen

Leena Heinonen is an experienced marketing professional currently serving as the Head of Marketing Technologies and Head of Marketing Transformation at Aktia since December 2019, where responsibilities include implementing marketing automation and leading a site renewal project. Previous roles include Strategic Planner at Carat Finland, Senior Strategist at both Marketing Clinic and P+SBD Digital Oy, and Manager of Marketing Automation & Content at Avaus, where Leena was involved in growth hacking and project management. Early career experiences encompass teaching Finnish and English at various institutions and a marketing project trainee role at the Regional Council of Ostrobothnia. Leena holds a Master of Arts and a Bachelor of Arts in Communication from the University of Vaasa, along with exchange studies in Spanish and Chinese.