Adrian Martinez

Adrian Martinez is an experienced professional in sports management and sales, currently serving as Chief Revenue Officer at Aktivate since October 2025, overseeing go-to-market functions in sales, marketing, customer success, and support for a nationwide sports management platform. Previously, Adrian held leadership roles including VP of Sales and Customer Success at Trace, driving the adoption of AI-driven video technology, and Sales Manager at Stack Sports, engaging youth and collegiate sports programs. Additional experience includes managing strategic accounts at Cengage, coaching at Strikers FC, and overseeing business development for K-12 programs at the Irvine Public Schools Foundation. Adrian holds a Master’s degree in Coaching and Athletic Administration and a Bachelor’s degree in Communication, both from Concordia University Irvine.