Naziha Houki

Naziha Houki is a prominent academic and professional in the field of media and communication, serving as the Media and Communication Sciences Cluster Chair and Lecturer in Strategic Communication at Al Akhawayn University since August 2014. With a focus on Integrated Marketing Communication, Naziha facilitates the development of IMC campaigns among students while also participating as a member of the Academic Council and founding the Al Akhawayn Short Film Festival to nurture Moroccan cinema. Naziha has extensive experience in project management, particularly in leading communication strategies for student recruitment and enhancing university branding. Earlier career roles include marketing communications consultant at Ixir Laboratory and category manager at Label'Vie, with a robust background in marketing strategy and consumer analysis gained through positions at Amazon and various consulting roles. Naziha holds a Master of Science in Integrated Marketing Communication from Northwestern University and a Bachelor of Arts in Communication Studies from Al Akhawayn University.