al.ive body®
Peta de Vries is an accomplished operations leader with extensive experience in supply chain management and business transformation. Currently serving as Head of Operations at al.ive body® since March 2022, Peta has successfully led international expansion initiatives and streamlined warehouse operations. Previous roles include Operations Manager and Planning and Inventory Manager at Samuel Smith & Son, where Peta managed global supply planning and inventory for a vast range of products. Peta's earlier experience includes demand planning and logistics coordination across several companies, contributing to significant operational improvements and efficiencies. Education includes a Bachelor of Economics and further training in company directors at the Australian Institute of Company Directors.
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al.ive body®
al.ive body is dedicated to enhancing your home and shaping your surroundings through innovative product design, sitting at forefront of industry trends. Founded by Alisa and Lysandra Fraser, former winners of The Block and interior design experts, the company was born out of the duo's struggle to find bathroom and kitchen styling products that complemented their finished projects. They discovered that the personal care market was saturated with brands that focused heavily on design aesthetics or product purity, but rarely did one brand excel in both areas. Now, as a committed leading brand within the design community, al.ive body continues to innovate and create new products that align with customer demand, pushing the boundaries of the personal and home care industry. Launching in March 2020, the brand quickly established distribution in independent homewares and design retailers across Australia, as well as recruiting thousands of customers via their e-commerce site. Beginning with hand and body washes and lotions, continuous product innovation has extended al.ive body into hair care, home fragrance, baby, home cleaning and premium kitchen cleaning. At al.ive body, we believe that sustainability is not just a buzzword, but a responsibility. We are committed to creating products that prioritise the well-being of our customers while also protecting the planet for generations to come. Our stylish products have been designed for long-term use, while our refill pouches use 85% less plastic. The al.ive body range is formulated and ethically manufactured in Australia with naturally derived ingredients, including essential oils and botanical extracts. But just as important is what is NOT in our formula.