Al Seer Group (ASG) formed in 1961, is among the oldest and largest operators in the Lower Gulf (UAE & Oman) with capabilities to cover all types of Retail and Away from Home clients. This has made Al Seer a formidable player in the UAE with revenue doubling between 2003 and 2006

Consumer Goods

Al Seer

Fouad Touckly

Sherin El-Sebaie

This department is responsible for driving revenue through client acquisition and relationship management.

Sales Department

This department focuses on product selection, display strategies, and promotional techniques to maximize sales in retail environments.

Merchandising

The Sales Team at Al Seer Group drives revenue growth by fostering relationships with retail and away-from-home clients across the UAE and Oman. They identify market opportunities, develop strategic sales initiatives, and ensure exceptional customer service through a dedicated team of Retail Salespersons, Territory Executives, and Senior Sales Managers. Their efforts contribute to Al Seer's stature as a leading operator in the region.

Sales Team

This department oversees the planning, implementation, and monitoring of supply chain operations to optimize efficiency and effectiveness.

Supply Chain Management

This department focuses on strategies and analysis to enhance the promotion and sales of products through various trade channels.

Trade Marketing

This department focuses on managing and nurturing relationships with key clients to drive sales and ensure customer satisfaction.

Al Seer

Org chart

Teams

Sales Department

Merchandising

Sales Team

Supply Chain Management

Trade Marketing

Key Account Management

Offices

Al Seer

Org chart

Teams

Sales Department

Merchandising

Sales Team

Supply Chain Management

Trade Marketing

Key Account Management

Offices

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