The Al Serra dealership has been proudly service the greater Colorado Springs community since 1967. That is when Al Serra Chevrolet South off of Academy and Bijou opened its doors ... at that time as Williams Chevrolet, then later became Team Chevrolet, before settling in as Al Serra Chevrolet South. Al Serra Chevrolet North opened its doors to serve the northern Colorado Springs community up by the Air Force Academy in 1998 in the Chapel Hills Auto Mall behind Walmart. Al Serra Volkswagen has been opened since 2003. The Al Serra Body Shop just behind Al Serra Chevrolet South is also one of the largest and most technologically advanced body shops in the state. It is the only body shop in southern Colorado to receive VW certification for its repair quality, besides the number of other certifications it holds. Over the years, our focus has always been on taking care of our customers and our employees. We have many employees in every one of our departments that have been with us over 20. Fostering this highly-charged, energy-infused environment to focus both on our customers, employees and our local community has been our key to success. Our relentless pursuit of excellence has helped us consistently move up the ranks of the top ranked Chevrolet dealers in terms of sales volume and customer satisfaction. In 2013 Al Serra Chevrolet South was the #2 Chevrolet dealer in terms of sales volume in the state of Colorado and #1 in all of southern Colorado. Combined we sold more Chevrolet’s than any other single dealership in the state. Al Serra VW was #1 in southern Colorado for sales volume. We also had the highest customer satisfaction rating in the state for both Chevrolet and VW. We adopted our used car philosophy to best serve our customers. That is why our used vehicles are safety checked, CarFaxed, warrantied and if you don’t like it ... you can bring it back!

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Al Serra Colorado

Al Serra Colorado

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