Anupama Baijal

Brand Manager: Desigual And Parfois at Al Shamsi Holdings

Anupama Baijal has an extensive background in brand management, holding positions in various multinational companies such as Al Shamsi Holdings, Al-Futtaim, Landmark Group, Rivoli Group, Bang & Olufsen, Tata Teleservices Ltd, and Bennett, Coleman and Co. Ltd. Anupama has experience in managing brands like Parfois, Desigual, Seiko, Raymond Weil, Casio, Alba, Kurt Geiger, Kazar, Montblanc, and Bang & Olufsen. With a Master of Business Administration degree in Marketing from AGSM @ UNSW Business School and a Post Graduate Diploma in Marketing from The Times School of Marketing, Anupama Baijal has a strong foundation in marketing and brand management.

Location

Dubai, United Arab Emirates

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Al Shamsi Holdings

Al Shamsi Holdings was established in 2000, focusing on fashion retail in the GCC. The company represents global brands like Okaidi Obaibi, Vincci, Parfois, Desigual, Undiz, Yves Rocher & Jacadi Equipped with a sound financial and business infrastructure, Al Shamsi Holdings is regularly in pursuit of expansion opportunities across the Middle East. The family owned company has a well-established retail network that effectively provides its current brands with a suitable platform to continually develop and perform above and beyond expectations. Al Shamsi Holdings currently operates around 80 stores in the GCC, employing over 1000 multinational staff.


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Employees

51-200

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