Lauren Bonich

Lauren Bonich (nee Terry) is an experienced professional in digital trading and e-commerce, currently serving as the Digital Trading Director at Al Tayer Group since October 2019, where leadership encompasses the digital trading strategy for multiple renowned brands. Prior roles include Beauty Buying Director at Al Tayer, Head of Online Trading at The Modist, and various senior positions at Kurt Geiger, TOPSHOP TOPMAN, and Nike. Beginning a career in 2005 after earning a Bachelor's degree in Apparel and Textile Marketing Management from The University of Manchester, Lauren has developed expertise in online trading and merchandising through diverse roles across the fashion retail sector.