Patricio Ugarte

Patricio Ugarte is an experienced professional in digital trading and media, currently serving as Director de Trading Digital at WPP Media, formerly known as GroupM, since May 2018. Prior roles include Director de Trading Digital at GroupM, Director Digital y de Innovación, and Digital Media Manager at Initiative, where responsibilities encompassed digital strategy and online campaigns for LAN's brand marketing. Patricio has a strong background in advertising sales and content development from positions at VTR and Canal 13, as well as extensive experience in digital media and planning at Media Interactive, Multinet, TMG The Media Group, and Wunderman Chile. Educational credentials include a Professional Advertising degree in Marketing, Media, and Technology from DUOC UC, obtained between 1994 and 1999.