Renzo Marky Panichi

Renzo Marky Panichi is a seasoned digital marketing professional with extensive experience in leading successful marketing initiatives. As the CEO and Founder of Alavista Marketing Digital since July 2014, Renzo has overseen a certified Google Partner agency that has generated over $450 million in digital sales for clients, achieving significant results across various sectors. Renzo's previous roles include Digital Media Planner positions at Grupo Graña y Montero and Dotcom Ventures, where strategic planning and execution of SEM campaigns were key responsibilities. Renzo also has a background in finance and administration, demonstrated through early experience at Grupo Graña y Montero and Colesi Contratistas Generales S.A. Renzo holds a degree in Business Administration from Universidad de Lima and a Master's in Digital Marketing from iConversity in Spain. Current memberships include Vistage Perú and BNI Perú, reflecting ongoing professional development and networking efforts.