Luc Smeets

Luc Smeets is a seasoned Category Manager at Albert Heijn, specializing in Washing Detergents, Cleaning & Paper, as well as Breakfast, Wholefoods, Cereals, and Glutenfree products, with prior experience in various management and marketing roles within the company. A former professional hockey player with FC Barcelona and multiple teams in the Netherlands and Argentina, Luc also gained valuable experience as a Trade Marketing Intern at HEINEKEN, where significant contributions were made to optimize trade marketing processes. Luc holds a Master’s degree in International Marketing from EADA Business School and a Bachelor’s degree in International Business Administration from Vrije Universiteit Amsterdam, complemented by additional studies in entrepreneurship at Universidad de 'San Andrés'.