Lauren Martin

Lauren Martin, MBA, is a seasoned marketing professional with extensive experience in digital media and strategic marketing roles. Currently serving as Strategic Partner Manager at Albertsons Media Collective since July 2024, Lauren previously held various positions at BowFlex Inc. from May 2016 to May 2024, including Director of Marketing & Affiliate, where a rigorous marketing strategy resulted in a 30% increase in site traffic and a 20:1 ROI. With a strong background in digital media analytics and campaign management gained at The Kroger Co. and USA River Cruises, Lauren possesses a comprehensive skill set in performance media planning and execution. Education includes an MBA in Marketing Communication from the University of Denver and a Bachelor’s degree in Communication from the University of Cincinnati.