Cristina Grigoras

Cristina Grigoras is an experienced marketing professional with a focus on field and channel marketing, particularly within the telecommunications and technology sectors. Since January 2012, Cristina has held various roles at Alcatel-Lucent Enterprise, including France Field & Channel Marketing Manager and Strategic Industries Marketing Manager, where portfolio marketing planning, execution, and budget management have been key responsibilities. Notable achievements include optimizing campaigns to reduce costs significantly while enhancing efficiency. Prior to this, Cristina garnered experience at Penta Consulting as a Marketing Communications Professional and at Business Media Group as a Group Brand Manager, where multi-channel campaigns were orchestrated to boost brand awareness. Cristina also has a solid educational background, holding a Master's degree in Communication and two degrees in Foreign Languages from the University of Bucharest, as well as an Associate's Degree in Marketing from CIM.