Penelope Checoli Galvão

Penelope Checoli Galvão serves as a Senior Marketing & Product Manager at Alcon since November 2020, overseeing the contact lens and solutions category in Brazil while leading digital transformation initiatives. Previously, Penelope held the position of Marketing Manager at Estée Lauder, managing the brand strategy for Tom Ford, Becca, and Smashbox across multiple channels. Prior experience includes serving as Trade Marketing Supervisor at Pernod Ricard, where Penelope developed strategies for various brands, and Marketing Coordinator at Luxottica, responsible for the SunglassHut brand across several Latin American markets and its digital transformation. Early career includes work as a Brand Analyst at Monsanto. Penelope's educational background includes an MBA in Digital Business from USP, a Product Management certification from PM3, a Digital Marketing Certificate, and a Master Degree in Business Administration from Insper.