Nathan Harrington Pgdip McIm

Head Of Brand at Aldermore Bank

Nathan Harrington PGDip MCIM has a diverse and extensive work experience in brand management and marketing. Nathan has held various roles in different companies, showcasing their expertise in developing and implementing brand strategies and marketing campaigns.

Starting with their most recent position at Aldermore Bank, Nathan served as the Head of Brand, leading a team to define and deliver the bank's brand strategy. Nathan was responsible for brand performance and measurement, content development, and creative execution to enhance engagement with internal and external audiences.

Prior to that, Nathan worked at Hodge as the Group Brand Manager, overseeing the strategy and activation of the Hodge brand in existing and new markets. Nathan also managed web development to ensure an on-brand digital experience.

Before joining Hodge, Nathan gained experience at ActiveQuote Ltd as a Marketing Manager, responsible for developing and executing the marketing strategy for ActiveQuote.com.

Nathan also worked at Lloyds Banking Group as an Assistant Channel Manager, focusing on digital marketing and customer experience optimization for balance transfer business across multiple brands. Nathan showcased their skills in messaging, targeting, and offline marcomms campaign integration within the Internet Bank.

Furthermore, Nathan served as a Broadcast Manager at Gocompare.com, where they developed and delivered the broadcast strategy across various digital and offline channels. Nathan also managed the affiliate and online display programs for Gocompare.com's core products.

Earlier in their career, Nathan worked as an Account Manager at The Database Group, delivering data-driven marketing activity for blue-chip clients. Nathan also gained experience in affiliate marketing and affinity partnerships at Allianz, where they successfully established and managed affiliate programs and implemented campaigns across different media channels.

Nathan Harrington's work experience demonstrates their proficiency in brand management, marketing strategy development, digital marketing, and customer experience optimization.

Nathan Harrington PGDip MCIM has a BSc. (Hons) degree in Business Administration from Cardiff University / Prifysgol Caerdydd, obtained between 1995 and 1998. In 2006 and 2007, they completed a Diploma in Direct and Interactive Marketing from the Institute of Direct Marketing. From 2010 to 2011, they pursued a Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing. In 2020, they completed a Brand Management program called "Marketing Week Mini MBA with Mark Ritson." Additionally, they obtained the CIM MCIM Member certification twice in January 2021.

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