Jonathan M. Selbach is an accomplished strategy consultant with a focus on the future of store technology at ALDI DX, where innovative in-store shopping experiences are being explored and scaled. In addition to this role, Jonathan serves as a board member for the Caledonian Braves Football Club, emphasizing digital innovation and fan engagement. Previous experience includes managing business model innovation at HUGO BOSS, where Jonathan led a project on "Hyper-Customization," and positions at ALDI Nord as an innovation manager and specialist. Jonathan also completed a venture capital internship at Statkraft Ventures GmbH, contributing to a master thesis on synergies in venture capital. Educational qualifications include a Master of Science in Innovation Management from Edinburgh Napier University and a Master of Arts in Entrepreneurship from the International School of Management, paired with a Bachelor of Arts in PR, Advertising, and Applied Communication.
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