Marcel Schawo

Senior Specialist Customer Strategy at Aldi Nord

Marcel Schawo is a Senior Specialist in Customer Strategy at ALDI Nord Group, focusing on project management since January 2024. Previously, Marcel served as a Kids Campaign Manager at tcc global from June 2020 to November 2022, where responsibilities included project management with budget oversight, customer liaison in the GAS region, product development, and collaboration with licensors and agencies. Prior experience includes roles as Junior Kids Campaign Manager at ROYAL5 and Junior Project Manager at 4attention GmbH & Co. KG, handling brand activation campaigns and international project management. Marcel initiated a bachelor thesis on corporate identification at ERGO Group AG and gained practical experience as an intern in company sports administration. Marcel holds a Bachelor of Arts in Sport Management and Communication from Deutsche Sporthochschule Köln, completed in 2017.

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