Aldo Coppola
Ekaterina Korytko has a diverse work experience spanning over 20 years. Ekaterina started their career in 1999 as a Brand Manager at L'Oréal, where they implemented international marketing and sales strategies for Kerastase and l'Oreal Professional brands. Ekaterina remained with L'Oréal until 2006.
In 2006, they joined Rusdel, a French distributor of luxury luggage, as a Marketing Director. Ekaterina was responsible for departmental work organization, marketing strategy, budgets, and price policy. Ekaterina provided marketing support for the personal retail chain 'Equipage' and boutiques such as Tumi and Longchamp.
From 2007 to 2008, Ekaterina worked at Dessange International as a Brand Director. Ekaterina handled brand direction, sales and marketing strategies, and conducted market research.
In 2008, they joined United Europe-Holding as the Group Brand Director. Ekaterina was responsible for brand direction for brands like Rene Furterer, Annayake, and Lancaster. Ekaterina also created sales and marketing plans, budgets, and managed new launches. From 2013 to 2015, they served as the Prestige Department Director at the same company, managing luxury perfumery and cosmetic brands. Ekaterina developed marketing and commercial strategies and handled negotiations with main perfumery chains.
Their most recent position was as the Commercial Director at Aldo Coppola since 2016. Their responsibilities included the distribution of luxury skincare and haircare brands in various locations, such as Tsum, Gum, l'Etoile, and Rive Gauche. Ekaterina also managed beauty salons and handled purchases.
Overall, Ekaterina Korytko has exhibited expertise in brand management, marketing strategy, sales, and negotiations throughout their career.
Ekaterina Korytko obtained a Bachelor's degree in Foreign Languages from Moscow Pedagogical State University between 1991 and 1996. Ekaterina also underwent trainings in Business Administration and Management, General at Trainings in United Europe Holding from 2009 to 2012. Additionally, they attended the L'Oreal Paris training school from 2003 to 2006 to enhance their Selling Skills and Sales Operations.
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Aldo Coppola
Aldo Coppola is a family business that was established in 1966, founded on the creative and artistic talent of Aldo Coppola, a true innovator in the world of hair. In 1986, the vision of his son, Aldo Coppola Jr., brought a new business philosophy, with the opening of direct Ateliers, the start of a franchise network, the creation of a freelancers’ agency, the inauguration of the Academy and the distribution of Aldo Coppola products. The heart of the brand are the Aldo Coppola Ateliers. The salons are located in Milan, Rome, Florence, Forte dei Marmi, Porto Cervo and Lugano. The Aldo Coppola chain of franchisees has more than 80 salons, named “Aldo Coppola by”, located mainly in Italy (55 salons), followed by Russia (18 salons), Qatar (3 salons), Kazakhstan and the UAE. The training of Aldo Coppola staff takes place at the Aldo Coppola Academy, a place where all the techniques are developed and all the branded products are tested for use. While developing new hairstyling techniques, the brand also focuses on creating new products: Aldo Coppola and Shatush. The name Shatush was used for the first time in 1991 to describe a colouring technique that recreates the natural effect of hair lightened by the sun. The first Shatush product line was then launched in 2001, based on the idea of sustainable beauty, strong professional experience and certified, leading-edge cosmetics. In 2022, Shatush was also presented as a new franchise formula focusing on beauty innovation and design. Another brand is part of the family: Go Coppola. Founded in 2007, it is the pret-à-porter version of Aldo Coppola. The brand today has more than 40 franchising hair salons in Italy and 2 in Russia. All the communication, PR, events and out-of-salon services are handled by the Aldo Coppola Agency. Today Aldo Coppola is a benchmark brand in the world of beauty and fashion, collaborating with the best fashion brands, the most renowned international photographers and the most relevant magazines.