Alyssa Cabral

Alyssa Cabral is an accomplished marketing and public relations professional with extensive experience in event management, strategic communication, and media relations. Currently serving as Manager of Marketing - Events & Partnerships at ALDO Group for the Sperry brand, Alyssa oversees co-op marketing initiatives, budgets, and cross-functional projects while mentoring junior staff. Previous roles include Manager of Global Public Relations where Alyssa led North American PR efforts and consulted on global initiatives, PR Jr. Account Manager at rock-it promotions, and various positions at NKPR, Media Profile, TOM*|FW, and other organizations. Alyssa holds a Bachelor of Arts Honours degree from the University of Guelph and an Ontario College Graduate Certificate in Public Relations - Corporate Communications from Seneca Polytechnic.