Amanda Amar

Amanda Amar has over a decade of experience in global brand strategy, social media, and public relations, currently serving as Vice President at ALDO Group since 2013. Amanda's roles have evolved from Digital Marketing & Public Relations Coordinator to Senior Director and now Vice President, focusing on enhancing brand awareness and credibility through innovative strategies in media relations and influencer partnerships. Notably, Amanda led the launch of ALDO's first TikTok global campaign, achieving over 5 billion views, and drove a remarkable 75% year-over-year growth in social media fan acquisition. Prior experience includes working at Parasuco Jeans Inc., where Amanda coordinated national events and managed marketing communications. Amanda holds a certificate in SEO optimization from Concordia University and studied at LaSalle College.