Caitlin Li

Caitlin Li is a seasoned marketing professional with extensive experience in content development, digital marketing, and brand management. Currently serving as the Senior Content Development Manager at ALDO Group since April 2019, Caitlin oversees a global content team, leads content marketing strategy aligned with brand growth, and manages cross-functional collaborations. Prior roles include CRM & Digital Marketing Lead at Laura Canada, where Caitlin executed digital strategies to enhance performance and retention, and various positions at ALDO Group, encompassing international marketing support and store management. Caitlin holds a Bachelor of Commerce in Marketing from Carleton University.